My favorite yoga spot will be closed down and moved to another location due to corporate greed. Sadly, not even a peace-loving indie yoga shop can fund a very expensive rent.
I have decided not to continue my membership with the yoga shop for 2 reasons:
1) The announcement came via email (as they do, these days) but littered with confusion, no strategy and an apparent state of manic from the owners (whatever happened to deep prayanama..breathe please!). The email was an exceedingly long essay fit for Lord Of The Ring Sequel, in various form of languages all over. Let’s talk about CRM, shall we, yogis?
2) No clear sense of direction and take over of a mosquito-riddin location. No offence here but business thrives when a location is perfect for its target audience to be themselves. I have been to the location before and as I was going ‘downward facing dog’, a hungry mosquito planted a lovely kiss on my arse. Not fun!
And with this, I’ve decided I have had enough. I will not continue with the current shop. The lesson here is to listen to your customers, find a better location and above all, communicate as clearly as possible. Business owners need a whole truckload of training on that.